Strategic Marketing - Branding - Digital - Tenders - Events - Consulting

Welcome to
Strategic Fluency

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Strategic Fluency

We are a different kind of consulting practice.

We focus on start-ups and SMEs and we bring together strategic marketing, brand communications, thought leadership, social connections and events to help businesses grow and thrive.

We believe great marketing is not about spin or creating angles. It’s about understanding your business and your objectives so that we can work with you to create a meaningful connection with your clients and market. We make every effort to develop ideas and craft strategies that resonate with your audience via communication that makes sense to you.

We’re not a big-size marketing machine or corporation. Strategic Fluency is a small practice, with a scalable team who wants to share their ideas, work and voice through a more personal process.

We’re a hands on team that understands our clients’ specific needs and knows what it takes to creates content and messaging that specifically targets your audience, grows with you, and works for you.

Award logos

Quick Facts

Each completed tender, campaign, event or business plan makes us even more ambitious, ambitious for more great results, clients, more challenges and some more lamingtons (our guilty pleasure).
This drive and ambition spurs us on to deliver better results for you.

97

Tender win rate (%)

27

Years’ of experience

163

Major events

8

Awards

We do these things really well

Strategic marketing

Accelerating profitable growth is an unrelenting challenge in today’s environment where competition is globalising, digital is redefining customer interaction and potential buyers are moving too fast to notice you.

Finding opportunities and driving growth requires actionable customer marketing strategies, inspired in-market execution and disciplined investment.

We help you to align your marketing and brand strategy with your overarching business objectives.

Brand building

Branding is more than just the visual representation of your business. Every decision in the lifecycle of a product or service – from design to development to delivery to impact – is a brand decision.

We immerse ourselves in the lives of your brand’s potential users, to uncover their motivations and needs.

Armed with these insights, we develop a clear framework and actionable roadmap to authentically communicate your brand story and shape strategies to influence and shift behaviour.

Coaching

Coaching is not the same as attending a training session.

Our approach to marketing and business coaching focuses on how to raise personal profile, increase gravitas, overcome blockages, how to get results from a sales call, the best approach to a pitch meeting or presentation and/or working through any other issues that might keep you, and/or your team, from succeeding with your business development efforts.

Thought leadership

Carving out a space in a market place of ideas is a challenge, but one that can be achieved. Engaging more deeply with your target market is essential for brand awareness and client retention, and one of the ways to do this is through projects that delve into topics of relevance to them.

We help you to identify relevant topics, conduct the research and analysis and develop a thought leadership program for your business, where your opinions are backed by data and insight.

Tender writing

Tender writing and bid management is one of our passions.

We help you to win competitive tenders and/or be appointed to panels by developing creative and persuasive proposals that will impress both your clients and prospects.

We’ve written hundreds of tenders and proposals for businesses pitching to the private and public sector and we’re proud to say that with our help and advice, our clients’ win rate is in excess of 90%.

Loyalty and personalisation

Loyal business relationships aren’t created organically, they require deliberate actions and effort. There is a process to building and maintaining loyalty and it starts with personalisation.

We help businesses identify the customers and prospects they should be nurturing and actively pursuing in a way that creates promoters, referrers and clients who are more profitable and loyal to you and your business.

Digital strategy and social media

Digital and social media influences word of mouth and can drive perceptions and purchasing decisions. It forces us to rethink the way we do business and it is radically changing the way businesses communicate. It is transformative and positively disruptive.

Digital puts people at the centre of the design of strategies, campaigns and services. Being digital means engaging people at the heart of service re-imagination and transformation.

We can develop a digital strategy for you that includes building a dedicated community of followers who are passionate about what you do. Encouraging participation on your social platforms by delivering relevant, insight-driven and share-able content will keep your audience engaged and ultimately build trust and credibility around your brand. We turn audiences into advocates.

Stakeholder engagement

Stakeholder engagement is critical to the successful adoption of any strategy. Not all stakeholders will be interested in all areas of the strategy. This means that the key to effective stakeholder engagement is a clear purpose. Before commencing any form of engagement and getting stakeholders on board, we work with you to develop a vision of what you want to achieve as this will make the engagement process more meaningful for everyone involved.

We have developed a methodology focusing on a three-stage hierarchy of engagement that allows us to inform, consult, and collaborate according to the type of stakeholder. This ensures that you don’t just rely on a few – and that all stakeholders have the opportunity to get involved in the ways that work best for them and you. 

Events

Events offer a unique, interactive opportunity for your target market to gain a firsthand sense of your business’ focus, perspective, and personality (both online and offline). We have significant experience creating award-winning events and conferences and have produced more than 150 major events for clients in Australia and the UK.

With our affiliated business, The Conference Planners, we develop creative ideas and logistical plans for all types events (trade shows, conferences and seminars). We support the event execution through on-the-day coordination to produce a memorable event that provides a truly unique experience for your guests that delivers impact and results.

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Our approach is based on genuine and respectful communication. We help you to develop opportunities that uniquely represent your business, with the goal being to help grow our clients’ businesses.

Stephanie Doyle - Principal Consultant, Strategic Fluency

Work

We believe our work speaks for itself. Browse our most recent projects below.

LUXE domain
QLD Allied Health
Concentric Corporate Healthcare and Aged Care

Meet our team

We bring a diverse range of creative skills, thoughts, and ideas to the table.

Stephanie Doyle

Stephanie Doyle

Principal Consultant View Details
Chantelle Mason

Chantelle Mason

Marketing Advisor View Details
Stephanie Doyle

Stephanie Doyle

Principal Consultant

Stephanie is an extremely credible marketer with more than 20 years’ commercial experience. She has two master’s degrees – one in marketing communications and the other in tourism management. Stephanie has held senior roles in some of the world’s largest and most complex organisations in both Australia and the United Kingdom.

Seen by senior stakeholders as a trusted advisor, Stephanie has been recognised by the market for her achievements and has won many international awards such as B2B Marketer of the Year, PR Campaign of the Year and Event of the Year.

Branching out in 2013 to open her own consulting practice, Stephanie now coaches and advises a variety of businesses and is loving this new phase of her career.

Qualifications

– Master of Marketing Management, University of Canberra (distinction)
– Master of Marketing Communications. University of Canberra (high distinction)
– Diploma of Public Relations, Publicity and Promotions, Australian College of Journalism (distinction)
– Certificate IV – Business (Management), Swinburne University of Technology

Published articles and public speaking

B2B Magazine Case Study, April 2014: Where Are They Now?

Legal Marketing Association Annual Conference Advisory Committee 2012-2013
(first and only committee member outside of North America)

Legal Marketing Association Annual Conference 2012, CMO Summit, April 2012: Successful Cross-Border Marketing and Business Development, and Pre-conference workshop for marketers with limited resources, April 2012: Building a Strategic Planning Process that can be Sold, Sustained and Scaled

Legal Marketing Association Annual Conference 2011, April 2011: Creating Successful
Pitching Strategies to Improve Win Rates and Demonstrate your Value to the Firm

Law Society Journal, February 2012: Think Like a Leader

B2B Magazine, February 2011: Cover story – Women in Marketing

PSMG Magazine, January 2011: In Conversation with Stephanie Doyle

Chantelle Mason

Chantelle Mason

Marketing Advisor

Chantelle is a dynamic, intuitive and degree-qualified marketing professional with over five years’ marketing experience spanning both the tourism and professional services sectors.

She is passionate about all facets of marketing and demonstrates a savvy ability to adapt quickly to diverse environments, multi-task on competing deadlines, all with a ‘can do’ and positive attitude.

Qualifications

– Bachelor Of Marketing, University Of Southern Queensland

What our clients say about us

A selection of our extremely happy clients!

  • I cannot recommend Stephanie highly enough. She truly goes above and beyond to ensure that expectations are met and that the outcome is precisely what you want. She is passionate, creative and an absolute pleasure to work with. Thank you!

    Debbie Zita, Leadership Coach, Institute of Leadership
  • Stephanie took the time to understand my business before offering solutions. Her genuine desire to help me succeed was outstanding.

    Sona Thacore, Principal Consultant, Milana Business Coaching
  • Stephanie has been a breath of fresh air …. I have worked as a partner with heads of marketing at major law firms for more than 20 years, and I have found Stephanie to be one of, if not the best I’ve worked with.

    Partner, global law firm
  • Stephanie has been instrumental in the commercialisation and growth of my business. Her strategic approach and business acumen have been invaluable. Her dedication and enthusiasm in every aspect of her work is a major point of difference. I highly recommend Stephanie to other business owners.

    Melissa Lewis, Founder / Personal Brand, Image and Empowerment Specialist, Style Confidante
  • Stephanie is one of those rare individuals who has the ability to combine integrity with business acumen and contemporary strategic thinking.

    Principal Consultant, executive coaching
  • Stephanie is a rare commodity … she understands my business and adds value!

    Partner, professional services company
  • Stephanie is creative and responsive. She has a strong understanding of the challenges facing us and is a regular source of fresh ideas. Very commercial.

    CEO, financial services practice
  • Stephanie has a lot to offer from a strategic perspective, most notably in relation to her thought leadership work and other creative ideas in the marketing space.

    Partner, global law firm

Reach out!

For more information or to connect with Strategic Fluency...