Strategic marketing
Accelerating profitable growth is an unrelenting challenge in today’s environment where competition is globalising, digital is redefining customer interaction and potential buyers are moving too fast to notice you.
Finding opportunities and driving growth requires actionable customer marketing strategies, inspired in-market execution and disciplined investment.
We help you to align your marketing and brand strategy with your overarching business objectives.
Brand building
Branding is more than just the visual representation of your business. Every decision in the lifecycle of a product or service – from design to development to delivery to impact – is a brand decision.
We immerse ourselves in the lives of your brand’s potential users, to uncover their motivations and needs.
Armed with these insights, we develop a clear framework and actionable roadmap to authentically communicate your brand story and shape strategies to influence and shift behaviour.
Coaching
Coaching is not the same as attending a training session.
Our approach to marketing and business coaching focuses on how to raise personal profile, increase gravitas, overcome blockages, how to get results from a sales call, the best approach to a pitch meeting or presentation and/or working through any other issues that might keep you, and/or your team, from succeeding with your business development efforts.
Thought leadership
Carving out a space in a market place of ideas is a challenge, but one that can be achieved. Engaging more deeply with your target market is essential for brand awareness and client retention, and one of the ways to do this is through projects that delve into topics of relevance to them.
We help you to identify relevant topics, conduct the research and analysis and develop a thought leadership program for your business, where your opinions are backed by data and insight.
Tender writing
Tender writing and bid management is one of our passions.
We help you to win competitive tenders and/or be appointed to panels by developing creative and persuasive proposals that will impress both your clients and prospects.
We’ve written hundreds of tenders and proposals for businesses pitching to the private and public sector and we’re proud to say that with our help and advice, our clients’ win rate is in excess of 90%.
Loyalty and personalisation
Loyal business relationships aren’t created organically, they require deliberate actions and effort. There is a process to building and maintaining loyalty and it starts with personalisation.
We help businesses identify the customers and prospects they should be nurturing and actively pursuing in a way that creates promoters, referrers and clients who are more profitable and loyal to you and your business.
Digital strategy and social media
Digital and social media influences word of mouth and can drive perceptions and purchasing decisions. It forces us to rethink the way we do business and it is radically changing the way businesses communicate. It is transformative and positively disruptive.
Digital puts people at the centre of the design of strategies, campaigns and services. Being digital means engaging people at the heart of service re-imagination and transformation.
We can develop a digital strategy for you that includes building a dedicated community of followers who are passionate about what you do. Encouraging participation on your social platforms by delivering relevant, insight-driven and share-able content will keep your audience engaged and ultimately build trust and credibility around your brand. We turn audiences into advocates.
Stakeholder engagement
Stakeholder engagement is critical to the successful adoption of any strategy. Not all stakeholders will be interested in all areas of the strategy. This means that the key to effective stakeholder engagement is a clear purpose. Before commencing any form of engagement and getting stakeholders on board, we work with you to develop a vision of what you want to achieve as this will make the engagement process more meaningful for everyone involved.
We have developed a methodology focusing on a three-stage hierarchy of engagement that allows us to inform, consult, and collaborate according to the type of stakeholder. This ensures that you don’t just rely on a few – and that all stakeholders have the opportunity to get involved in the ways that work best for them and you.
Events
Events offer a unique, interactive opportunity for your target market to gain a firsthand sense of your business’ focus, perspective, and personality (both online and offline). We have significant experience creating award-winning events and conferences and have produced more than 150 major events for clients in Australia and the UK.
With our affiliated business, The Conference Planners, we develop creative ideas and logistical plans for all types events (trade shows, conferences and seminars). We support the event execution through on-the-day coordination to produce a memorable event that provides a truly unique experience for your guests that delivers impact and results.
